Digital Kitchener
Visual identity and strategic report

 

Digital Kitchener

Digital Kitchener is a strategy developed by the City of Kitchener to enable and inspire the technology in Kitchener to be more inclusive, accessible, and connected. It is a commitment to build a great city.

Strategy

Studio Locale worked with the City of Kitchener to develop their strategy to harness the power and potential of the current and future digital technology that supports a world-class smart city.

Implementation

Showcasing those projects already implemented, the report acts as something to inspire, ensuring that we use technology and innovation to its fullest potential. The copy for the report was co-created with the City of Kitchener. All original photography for the report was created by Studio Locale.

Setting the Brand

To support future communications and programs related to Digital Kitchener, a mini brand style guide was created as a reference for the team. The guide included an overview of the goals and mission of Digital Kitchener, identity use, colours, brand fonts, photography and illustration/icon styles, as well as tone of voice for written pieces.

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