Graphic Designers & UX Designers

Designing a brandbeyond a logo

Brand management across your communications

Bringing a brand to life

Your visual brand extends way beyond just your logo. How your brand takes on a life of its own is all in the details. Details that can be extended to all of your communication and marketing pieces. Studio Locale looks to build comprehensive visual brands across them all.

  • Website design
  • Animated logo design
  • Packaging design
  • Annual report design
  • Poster design
  • Wayfinding
  • Signage
  • Brochure design
  • Newsletter design
  • Marketing campaign design
  • Print ad design
  • Tradeshow booth design

Design is much more than just styling

It’s not uncommon for people to think that design is solely the act of making something look pretty. At Studio Locale, we don’t agree with that.

While communications and marketing materials certainly need to look good, their main purpose is to clearly convey an idea or a message effectively, and drive the desired call to action or outcome. Just because they look to be ‘on trend’ doesn’t mean that they are doing what they need to or will be successful.

Brand management services

To help your visual brand stay on course, there are a number of tools that can be helpful to manage your branding and communications.

  • Brand playbook
  • Colour palette
  • Font guidelines
  • Photographic style guide
  • Illustration style guide
  • Logo DO’s and DON’Ts

If things are a bit out of control with your visual brand, our team can review all of your communications during our brand audit. A full summary of recommendations and potential areas of improvement to strengthen your brand will be shared with your branding and marketing team.

design work

Package design and branding

Family farm experience website

Internet services marketing campaign

The science and art behind great design

Communication materials need to present their message simply – but simple doesn’t mean quick or easy. Great design is very much strategic and considers the intention of the brand or project, visual balance, the audience, flow and rhythm. It then balances that with the artful side – a certain charm, a smart twist, or an unexpected flare that allows a brand to own it as indisputably theirs.

This blending of design and art is what creates memorable brands, campaigns and communications. When you have a well thought out visual appearance you can carry it through all of your touchpoints and build brand recognition.

Ready to discuss your design project?
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A brand design studio located in Kitchener-Waterloo, we provide graphic design services to clients across southwestern Ontario and the GTA.