Having a solid brand strategy to build your logo, website and marketing from, is always the best place to start.
Whether you need to refresh your outdated identity so it reflects your company’s image and strengths or you are developing a new website or app, the approach should always be strategy first.
If you think about some of the most well-known brands, why are they effective? It’s because the company has a clear vision of what it wants the brand to be known for. All communication touch points are aligned with consistent messaging and delivery experiences.
Although this sounds like an easy task, knowing how to truly leverage your brand’s advantages over your competitors takes experience, skill, and a great deal of strategic thinking.
Our proven approach to a successful brand strategy
To develop an effective brand, it’s important to clearly understand your business strategy, your company’s values and culture, as well as your customer’s needs and perceptions. With our proven process, we help you identify the brand attributes that truly set you apart, establish the key messages that need to be emphasized in your positioning and marketing, and work hard to uncover opportunities you can leverage against competitors.
Which markets are you selling in? Is there a specific focus?
What are the underlying principles that the company and team align themselves with?
What is your product / service offering? What makes it unique?
Who is your customer?
What is the need your product fulfills?
How can you differentiate from your competitors?
Where do you see your business in the near and longer-term future?
How does your strategy need to support your growth?
Our typical brand strategy process
Understand your business – company, culture, clients
Market research & competitive review
Strategic brand plan development
Strategic marketing plan development
Plan next steps
Our brand strategy deliverables
Strategic brand plan
You can read more about our approach to brand strategy development in this post.