Your logo is one of the primary faces of your company and it’s important that it visually represents who you are.
In fact it’s usually the first thing people come to us for, because it has such an important job to do.
Your visual brand must visually exude the qualities you want to be known for and capture the attention of your customers. It is the silent salesperson or brand ambassador that will work hard every day to represent your company’s product or service in the best possible light.
Our logo development process
Whether you’re in need of a new logo or it’s time to freshen up your existing identity, we can help.
What situation are you currently facing that is prompting you to make a change?
Does your existing logo still match your company’s personality?
Has your organization’s mandate or culture changed?
Have you progressed past the start-up stage?
Are you looking to appear more established?
Have you merged with another company?
Has your business expanded into a new market?
Is your logo just plain old ugly, outdated and tired?
Is a fresh start needed or is it time to freshen up?
When a new logo is required, careful attention is paid to developing a custom solution that meets the needs of your business, product or service. A professional design takes time to develop. When you work with a team of professional designers, your identity is unique. It’s one-of-a-kind, not an off-the-shelf solution that could be used by the next company that knocks on our door.
We meet and learn about your company and vision. It is important that we have a thorough understanding of your products/services, target market, competition, and what makes you different. We take a look at the bigger picture including your overall marketing strategies, goals and marketing materials required as a result of the change, as well as how the identity will be launched.
There are times when a logo just needs to be updated, to evolve. These changes are not drastic and typically consist of a slight modification or enhancement. Visually your identity will be different when compared to the previous one, but the changes are more subtle and the brand equities remain intact.
The key to an effective update is making sure your visual identity still matches the message and brand position you occupy or wish to occupy in your space.
Still not sure if you should rebrand or update your existing logo? We have more thoughts that can help determine the best approach!
There’s more to a brand than just a logo
Your visual identity isn’t complete with just the logo, rather it is the sum of all the parts that deliver your complete brand language. We can work with you to develop all of the supporting brand elements and summarize them in your brand playbook: