Visual Identity


Time for a New Logo?

Your logo is one of the primary faces of your company and it’s important that it visually represents who you are. As a piece of your visual identity, the logo is usually the first things people come to us for.

Whether you require a new logo or it’s time for an updated image, your logo has an important job to do. It must visually exude the qualities you want to be known for and capture the attention of your customers. It is the silent salesperson or brand ambassador that will work hard every day to represent your company or service in the best possible light.


Whether you’re in need of a new logo or it’s time to freshen up your existing identity, we can help!

  • What situation are you currently facing that is prompting you to make a change?
    Is there a significant anniversary or milestone approaching?
  • Does your existing logo still match your company’s personality?
    Has your organization’s mandate or culture changed?
  • Have you progressed past start-up stage?
    Are you looking to appear more established?
  • Have you merged with another company?
    Are you combining services? Values?
  • Has your business expanded into a new market?
    Does your identity resonate with your new target customers?
  • Is your logo just plain old ugly, outdated and tired?
    Is it time for an update?


When a new logo is required, careful attention is spent to develop a custom solution that meets the needs of your business, product or service. A professional design takes time to develop. When you work with a team of professional designers, your identity is unique. It’s one-of-a-kind, not an off-the-shelf solution that could be used by others. We meet and learn about your company and vision. It is important that we have a thorough understanding of your products/services, target market, competition, and what makes you different. We take a look at the bigger picture including your overall marketing strategies, goals and marketing materials required as a result of the change, how the identity will be launched, and of course, your budget.

There are times when a logo just needs to be updated, to evolve. These changes are not drastic and typically consist of a slight modification or enhancement. Visually your identity will be different when compared to the previous one, but the changes are more subtle and the brand equities remain intact.

The key to an effective update is making sure your visual identity still matches the message and brand position you occupy or wish to occupy in the marketplace.


Your visual identity isn’t complete with just the logo, rather it is the sum of all the visual components that delivers your complete visual brand language. We look at a number of elements to include in your playbook:

  • Photography styles
  • Iconography
  • Textures, patterns
  • Illustrative styles

Whether we’re developing a new logo or refreshing your existing one, here are a few steps we go through:

  1. Planning
  2. Concept Development
  3. Refinement
  4. Graphic Elements
  5. Applications
  6. Visual Guidelines

“After almost 20 years of working in the digital landscape, it is nearly impossible to find partners you trust. The internet is full of big claims, fake reviews, and fly by night startups. Everyone says they are the answer to your question, and 99% of them are lying. I can literally count the number of companies I would refer to others on one hand. Studio Locale, I am happy to report, is among them. Not only have they delivered incredible work for me on multiple personal ventures, they have also satisfied every client/associate I have referred them to. They are professional, dependable, and most importantly, brilliant. I look forward to many more years of working with them.”

Rob T. Case,
 Von Claro


We’ve helped more than 300 organizations with their marketing, design and web development needs. Bring our 20 years of experience to your next project.

Ready to discuss your Logo Design project?

Give us a call today
or tell us about your project

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