Packaging Design

 

Package Design That Gets Noticed

With over 20 years of experience in retail packaging, we know what it takes to develop an effective package design that will capture your customer’s attention and leave your competition starving for it.

There’s a lot involved with creating a ‘silent salesperson’. We can guide you through the strategic process of how to successfully achieve that by ensuring your visual elements and key messages are skillfully combined into one cohesive look that’s consistent with your brand and will drive sales.

OUR PACKAGE DESIGN PROCESS

Each package is unique and must convey a lot of information, while communicating the product benefits in a clean and appealing manner. Here are a few considerations we’ll discuss with you as we start the process:

  • Who is your customer?
    Who will buy this product and why?
  • Are there competitive products?
    
Is your product any different? How?
  • Does your product require government approvals?
  • Are there any environmental considerations or claims required?
  • Are there manufacturing limitations that will impact the package design?
  • How will the package be printed?
    litho, flexo, dye-sublimation – these all require specific design considerations
  • Will photography or illustration be required?
  • How will language impact the design?
    Canadian packaging must be bilingual. Many packages abroad are trilingual.
  • How will your product be supported at retail?
    point-of-purchase, ad campaign, promotion, website, all of these
CANADIAN PACKAGING STANDARDS
In Canada, all packaging MUST be bilingual with both English and French content using the same font size. When it comes to food packaging, all of the Canadian Federal Inspection Agency (CFIA) standards must be met and approved before the package can be printed. The regulations are less stringent for non-food items, however claims must be truthful and content must still appear equal in both languages. There’s a lot to know and we’re here to help make the process a bit easier.

The steps we take to design your package include:

  1. Planning
  2. Concept Development
  3. Production
  4. Revisions
  5. Final Files & Printing

YOU’RE IN GREAT COMPANY

We’ve helped more than 300 organizations with their marketing, design and web development needs. Bring our 20 years of experience to your next project.

Ready to discuss your Packaging Design project?

Give us a call today
226-444-2076
or tell us about your project
E-mail
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