PAUL Consulting Inc.
Visual brand identity and visual system



PAUL Consulting

Paul Kalbfleisch has a long and diverse track record in marketing, both from the agency and client side of the industry. In founding PAUL Consulting, he uses these skills and experiences to speed up brand planning, drive stronger alignment among stakeholders, and ultimately improve the effectiveness of marketing programs.

Visual Identity

PAUL Consulting has partnered with Studio Locale on a number of client projects and so we were super excited to help Paul develop a visual identity for his consulting agency. His background in art and how it is incorporated into his approach to discover stories from the most unlikely of places was the perfect starting point to create his identity. Going back to the basics, we used simple forms that can easily be played with and transformed to create new shapes and stories.


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