Design
Graphic Designers & UX Designers
Designing a brand
beyond a logo
Bringing a brand to life
Your visual brand extends way beyond just your logo. How your brand takes on a life of its own is all in the details. Details that can be extended to all of your communication and marketing pieces. Studio Locale looks to build comprehensive visual brands across them all.
- Website design
- Animated logo design
- Packaging design
- Annual report design
- Poster design
- Wayfinding
- Signage
- Brochure design
- Newsletter design
- Marketing campaign design
- Print ad design
- Tradeshow booth design
Design is much more than just styling
It’s not uncommon for people to think that design is solely the act of making something look pretty. At Studio Locale, we don’t agree with that.
While communications and marketing materials certainly need to look good, their main purpose is to clearly convey an idea or a message effectively, and drive the desired call to action or outcome. Just because they look to be ‘on trend’ doesn’t mean that they are doing what they need to or will be successful.
Brand management services
To help your visual brand stay on course, there are a number of tools that can be helpful to manage your branding and communications.
- Brand playbook
- Colour palette
- Font guidelines
- Photographic style guide
- Illustration style guide
- Logo DO’s and DON’Ts
If things are a bit out of control with your visual brand, our team can review all of your communications during our brand audit. A full summary of recommendations and potential areas of improvement to strengthen your brand will be shared with your branding and marketing team.
design work
Package design and branding
Family farm experience website
Internet services marketing campaign
The science and art behind great design
Communication materials need to present their message simply – but simple doesn’t mean quick or easy. Great design is very much strategic and considers the intention of the brand or project, visual balance, the audience, flow and rhythm. It then balances that with the artful side – a certain charm, a smart twist, or an unexpected flare that allows a brand to own it as indisputably theirs.
This blending of design and art is what creates memorable brands, campaigns and communications. When you have a well thought out visual appearance you can carry it through all of your touchpoints and build brand recognition.
Branding insights and articles
A brand design studio located in Kitchener-Waterloo, we provide graphic design services to clients across southwestern Ontario and the GTA.
Strategy
Brand Strategists and Marketing Consultants
Start with a
strong strategy
Having a solid strategy is always the best place to start
Whether you need to refresh your logo, update your website, or are building a new marketing campaign, the approach should always be strategy first.
If you think about some of the most well-known brands, why are they effective? It’s because the company has a clear vision of what it wants the brand to be known for. All communication touch points are aligned with consistent messaging and delivery experiences.
Although this sounds like an easy task, knowing how to truly leverage your unique selling points over your competitors takes experience, skill, and a great deal of strategic thinking.
What should you consider when developing a strategy?
Strategy can cover a lot within your business plan. Looking at your organization objectively, it’s best to start with:
- SWOT analysis
- Competitive analysis
- Value proposition
- Target market
- Business goals
A rigorous strategy serves as a sturdy framework laying out how the company will achieve short and long-term business objectives. This then supports the development of your brand strategy, your marketing strategy, and your website strategy.
strategy work
Package design and branding
Artist in residence location branding
Family farm experience website
What is a brand strategy?
A brand strategy considers how your customers will perceive you. Is your brand seen as youthful, fun, and energetic? Or will being seen as more established, mature and thoughtful work better to connect with your audience? When building your brand strategy you should consider:
- Brand values
- Tone of voice
- Brand vibe
These will feed into your brand elements, like your name, tagline, logo, messaging, and other brand visuals.
What is a marketing strategy?
A marketing strategy captures how your organization plans to reach your target audience and convert them into customers. How do you build brand awareness? What are your product’s features and benefits? What will compel them to buy? Where is the best place to reach them? Your marketing strategy should include:
- Marketing goals or sales targets
- Market research
- Marketing budget / media budget
- Marketing mix
- Media plan
Your marketing strategy will enable you to develop and execute effective marketing tactics to support your business goals.
What is a website strategy?
Your website is one of your most searched sales representatives. Make it one of the most successful with an effective website that understands what problems potential clients are experiencing. Next, position the solution in a natural, easy to find manner with clear calls to action that converts them into a sales lead. A clear website strategy looks at:
- Business goals
- Target customer profile
- Challenge / solution positioning
- SEO
- Content marketing
- Clear calls to action
- Conversion goals
With a complete website strategy, you have detailed requirements to begin designing a new website for your organization.
Our experienced brand and marketing strategists are here to help
A well thought out strategy for your branding, marketing and website is worth the effort. It will save you in the long run, keeping your branding and marketing activities on track with your larger business goals.
A branding and marketing agency located in Kitchener-Waterloo, we build strategies for clients across southwestern Ontario and the GTA.
Marketing
Digital marketing agency
Creating compelling
marketing campaigns
How marketing can help drive sales
Having a solid brand and a great website isn’t enough to get in front of the right customer these days. There is a lot of competition out there to grab the attention of customers, convert them to a sale, and retain them to be lifetime clients. Our team of brand marketers and SEO experts can help you build your:
- Marketing strategy
- Marketing plan
- Marketing budget
- Media plan
- Campaign messaging
- Campaign key visual
- Marketing material design
What’s the difference between a marketing strategy and marketing plan?
It may seem like they are one and the same, but in reality, they are different. Your marketing strategy is a long-term plan for achieving business goals by understanding consumer insights, analyzing competitive landscape and defining your unique selling points. Your marketing strategy contains everything from target audiences, target markets, value propositions, product mix, brand messaging, promotional initiatives, and content marketing.
Whereas your marketing plan layouts detailed marketing activities that will help you achieve the business objectives. The marketing plan usually includes campaign goals, project timeline with key milestones, media channels, and marketing budget
We can help your business develop a detailed marketing strategy and a marketing plan that includes all aspects of your products and services. With the strategy and plan in place, our team of marketing experts can then bring it all to life.
marketing work
Internet services marketing campaign
Anniversary marketing campaign
Construction management branding
Product launch and marketing campaign
Law firm rebranding
Our services as a full-service marketing agency
We offer a full suite of marketing services for our clients to build brand awareness, drive traffic to your website, and increase sales.
- Digital marketing
- Email marketing
- Lead generation
- SEO services
- Google Ads
- Print ads
- Radio ads
Creative design and content marketing
Brand consistency across all touchpoints from digital to traditional marketing channels is critical to build brand recognition. We design and create marketing materials to build a recognizable brand, keep your business top of mind, and help consumers ultimately make a buying decision.
- Website design & development
- Sale sheets
- Brochures
- Print ads
- Digital display banners
- Billboards
- Newsletters
- Direct mail
A full-service marketing agency located in Kitchener, we provide marketing services to clients across southwestern Ontario and the GTA.
Branding
Digital branding agency
Developing
unique brands
There’s more to a brand than simply a logo
Your brand identity isn’t complete with just the logo, rather it is the sum of all the parts that deliver your complete brand language. Our highly experienced brand strategists and graphic designers work with you to develop all the brand elements needed to support your organization.
- Logo design
- Naming
- Tagline development
- Brand messaging
- Brand story
- Colour palette
- Brand style guide
- Photography
- Icon design
- Graphic textures and patterns
- Illustrative styles
Your logo is one of the primary faces of your company and it’s important that it visually represents who you are
In fact it’s usually the first thing people come to us for, because it has such an important job to do. No one would argue that your logo isn’t an important component of your brand.
But don’t discount all of the other brand elements. Our team likes to spread the love as we see the other brand pieces to be just as critical. They provide support in presenting a full picture of what your brand is all about.
branding work
Package design and branding
Artist in residence location branding
Law firm rebrand
Government association website design
Restaurant branding
Ready to elevate your branding?
Whether it’s a new logo or a larger brand update, our team has a brand package that will work for you.
- Logo design
- Logo animation
- Brand development
- Brand audit
- Brand management
- Brand maintenance
Our experienced brand designers guide you through our proven process
Our branding process digs deep into your organization to create an engaging brand that reflects your business.
- Understand your core values, strategic goals, and the competitive landscape
- Develop your brand messaging (this will feed into your visual brand development)
- Creation of logo concepts, select a preferred direction and refinement towards the final logo
- Build out supporting visual brand elements (photographic styles, typography hierarchy, icon design, colour palette)
- Capture all your brand do's and don'ts in an easy to follow brand style guide (we call it your brand playbook!)
- Deliver the final logo files and supporting assets
A brand design studio located in Kitchener-Waterloo, we provide branding services to clients across southwestern Ontario and the GTA.
Website
website design & app development
Developing effective
online experiences
Website services
A business often expects a lot from their website – represent the brand, get people excited, showcase work, generate leads, sell, attract quality talent. It’s no small feat to do it all, and do it well.
We take a thoughtful and customized approach to website creation and believe a better quality site means better results. It starts with fully understanding what you are looking for your website to do, what it’s being measured against, and who it needs to resonate with. Most of our websites are custom built and designed to reflect your individual brand, support your marketing goals, and provide your visitors with a great user experience.
We’ve done everything from simple landing pages to large, complex websites with custom functionality, as well as e-commerce. We firmly believe that you get out what you put in.
website design and development
Family farm experience website
Government association website design
Community services website
Our services cover websites from start to finish
Build
- Web design
- Website planning and strategy
- Accessible design (AODA)
- Responsive design
- Animation
- Video
- Content strategy
- Copywriting
- Content management systems
Maintain
- Content updates and creation
- Accessibility audits (AODA)
- CMS security and maintenance
- New browser testing and review
- Mobile friendly website conversion
Grow
- Web analytics reporting
- Search engine optimization
- Conversion optimization
- Online ad campaigns
- Digital marketing
There’s an app for that?
Whether you are looking for an app to support your clients, streamline an internal process or collect and report data, our team can help develop a custom application to do exactly what you need.
Website insights and articles
A brand design studio located in Kitchener-Waterloo, we provide website and app development services to clients across southwestern Ontario and the GTA.