Marketing

Getting more leads to
grow your organization

Marketing strategy and campaigns

Marketing services

Need more sales, leads, or donations to grow your business or organization?

Having a solid brand and great website isn’t enough to get in front of the right customer these days. There is a lot of competition out there to grab the attention of customers, convert them to a sale and retain them to be lifetime clients.

You may have the best product to sell, or the most delicious menu to serve, or world class service to offer. The question now is how to communicate with your target audiences, educate, engage and acquire them as new users. That is the job of marketing.

But not just that – the right strategic marketing often results in growing your business by establishing credibility, building trust and amplifying your reputation.

How we can help

Planning

We can help your business develop a detailed marketing strategy that includes all aspects of your products and services. Each piece in the strategy connects with the others. We have a full team to help you implement that strategy and bring it to life.

Design and content

Brand consistency across all marketing channels is critical to build brand recognition. We design and create marketing materials like websites, sale sheets, brochures, print ads, digital banners, business stationery, signage, billboards – all to build a professional brand image, keep your business top of mind, and help consumers ultimately make a buying decision.

Media mix modeling

We can develop and execute a complete media plan in these areas:

  • Digital marketing – Google Ads, display ads, social media ads, email marketing and sponsored content
  • Traditional marketing – print, radio, billboards, direct mail, newsletters, sponsorships
  • Media mix – potentially crossing digital and traditional marketing channels

Analytics and measure of success

We provide your business with the information, data, and analytics to keep track of your marketing activities. We can measure KPIs, analyse the data, and interpret them into actionable insights to optimize the campaign’s effectiveness. Campaign tracking and measurement to make sure your money is being well spent.

Ready to discuss your marketing project?
Let's Talk

Development

A website to achieve
your business goals

Building a smart website

Development services

A business often expects a lot from their website – represent the brand, get people excited, showcase work, generate leads, sell, attract quality talent. It’s no small feat to do it all, and do it well.

We take a thoughtful and customized approach to website creation and believe a better quality site means better results. It starts with fully understanding what you are looking for your website to do, what it’s being measured against, and who it needs to resonate with. Most of our websites are custom built and designed to reflect your individual brand, support your marketing goals, and provide your visitors with a great user experience.

We’ve done everything from simple landing pages to large, complex websites with custom functionality, as well as e-commerce. We firmly believe that you get out what you put in.

Our services cover websites from start to finish:

Build

Web design

Website planning and strategy

Accessible design (AODA)

Responsive design

Animation

Video

Content strategy

Copywriting

Content management systems

Maintain

Content updates and creation

Accessibility audits (AODA)

CMS security and maintenance

New browser testing and review

Mobile friendly website conversion

Grow

Web analytics reporting

Search engine optimization

Conversion optimization

Online ad campaigns

Digital marketing

There’s an app for that?

Whether you are looking for an app to support your clients, streamline an internal process or collect and report data, our team can help develop a custom application to do exactly what you need.

Ready to discuss your development project?
Let's Talk

Design

Design is much more
than just styling.

Bring a brand to life

Design services

It’s not uncommon for people to think that design is solely the act of making something look pretty. At Studio Locale, we don’t agree with that.

While communications and marketing materials certainly need to look good, their main purpose is to clearly convey an idea or a message effectively, and drive the desired call to action or outcome. Just because they look to be ‘on trend’ doesn’t mean that they are doing what they need to or will be successful.

The science and art behind great design

Communication materials need to present their message simply – but simple doesn’t mean quick or easy. Great design is very much strategic and considers the intention of the brand or project, visual balance, the audience, flow and rhythm. It then balances that with the artful side – a certain charm, a smart twist, or an unexpected flare that allows a brand to own it as indisputably theirs.

This blending of design and art is what creates memorable brands, campaigns and communications. When you have a well thought out visual appearance you can carry it through all of your touchpoints and build brand recognition.

Common brand extensions

  • Brochures
  • Packaging
  • Signage
  • Tradeshows
  • Newsletters
  • Annual reports
  • Social media
Ready to discuss your design project?
Let's Talk

Branding

Developing a unique
visual brand.

Creating a brand language

Time for a new logo?

Your logo is one of the primary faces of your company and it’s important that it visually represents who you are.

In fact it’s usually the first thing people come to us for, because it has such an important job to do.

Your visual brand must visually exude the qualities you want to be known for and capture the attention of your customers. It is the silent salesperson or brand ambassador that will work hard every day to represent your company’s product or service in the best possible light.

Our logo development process

Whether you’re in need of a new logo or it’s time to freshen up your existing identity, we can help.

  • What situation are you currently facing that is prompting you to make a change?
  • Does your existing logo still match your company’s personality?
  • Has your organization’s mandate or culture changed?
  • Have you progressed past the start-up stage?
  • Are you looking to appear more established?
  • Have you merged with another company?
  • Has your business expanded into a new market?
  • Is your logo just plain old ugly, outdated and tired?

Is a fresh start needed or is it time to freshen up?

When a new logo is required, careful attention is paid to developing a custom solution that meets the needs of your business, product or service. A professional design takes time to develop. When you work with a team of professional designers, your identity is unique. It’s one-of-a-kind, not an off-the-shelf solution that could be used by the next company that knocks on our door.

We meet and learn about your company and vision. It is important that we have a thorough understanding of your products/services, target market, competition, and what makes you different. We take a look at the bigger picture including your overall marketing strategies, goals and marketing materials required as a result of the change, as well as how the identity will be launched.

There are times when a logo just needs to be updated, to evolve. These changes are not drastic and typically consist of a slight modification or enhancement. Visually your identity will be different when compared to the previous one, but the changes are more subtle and the brand equities remain intact.

The key to an effective update is making sure your visual identity still matches the message and brand position you occupy or wish to occupy in your space.

There’s more to a brand than just a logo

Your visual identity isn’t complete with just the logo, rather it is the sum of all the parts that deliver your complete brand language. We can work with you to develop all of the supporting brand elements and summarize them in your brand playbook:

  • Tagline
  • Brand narrative
  • Photography styles
  • Iconography
  • Textures, patterns
  • Illustrative styles
  • Colour palette
Ready to discuss your branding project?
Let's Talk

Strategy

Great brands start with a
great strategy.

Start with a strong foundation

Strategy services

Having a solid strategy to build your brand and marketing from, is always the best place to start.

Whether you need to refresh your outdated identity so it reflects your company’s image and strengths or you are developing a new website or app, the approach should always be strategy first.

If you think about some of the most well-known brands, why are they effective? It’s because the company has a clear vision of what it wants the brand to be known for and all communication touch points are aligned with consistent messaging and delivery experiences.

Although this sounds like an easy task, knowing how to truly leverage your brand’s advantages over your competitors takes experience, skill, and a great deal of strategy.

Our proven approach to a successful brand strategy

To develop an effective brand, it’s important to clearly understand your business strategy, your company’s values and culture, as well as your customer’s needs and perceptions. With our proven process, we help you identify the brand attributes that truly set you apart, establish the key messages that need to be emphasized in your positioning and marketing, and work hard to uncover opportunities you can leverage against competitors.

  • Which markets are you selling in? Is there a specific focus?
  • What are the underlying principles that the company and team align themselves with?
  • What is your product / service offering? What makes it unique?
  • Who is your customer?
  • What is the need your product fulfills?
  • How can you differentiate from your competitors?
  • Where do you see your business in the near and longer-term future?
  • How does your strategy need to support your growth?

Our typical brand strategy process

  • Understand your business – company, culture, clients
  • Market research & competitive review
  • Strategic brand plan development
  • Strategic marketing plan development
  • Plan next steps
Ready to discuss your strategy project?
Let's Talk