KW Titans Launch a New Era with Bold Branding by Studio Locale

Updates•November 10, 2025•2 Minutes

The KW Titans are stepping into their ninth season with a refreshed look that celebrates both the team and the community. Studio Locale had the pleasure of leading the design and marketing work, creating a clean, modern identity rooted in KW’s pride and energy. The new branding was unveiled at a launch event at Stockyards Brewery, giving fans, players, and the community a first look at the bold new direction.

“There’s a design purity to it — a resonance you see right across basketball,” said Studio Locale partner Philip Mondor, describing the new shield logo that combines basketball geometry with classical Greek mythology.

“It’s been a real leap of faith to branch out from traditional Titans hues, but I’m confident the city will embrace our new look,” says Titans CCO Kate Schooley.

“Every few years, you have to look at how to connect with the public. We thought this was a great opportunity to do this … it was time for a refresh,” adds Titans CEO David Schooley.

Veteran guard Joel Kindred, now calling Waterloo Region home, sums it up: “Good energy, good feel. Everything just matches together.”

Coaches Fired Up for the New Era

“When people come and watch us play, we want them to understand they are going to get a certain brand of basketball.” — Head Coach Cliff “The General” Clinkscales
“The kitchen door is open! I’m ready to get started.” — Lead Assistant Coach James Robinson
“Bold and modern, a new beginning — we’re comin’ in fired up!” — Coach of Individual Player Development James Siakam

At Studio Locale, we share the belief that KW is a sports town. Working at the intersection of design and sport. Two powerful forces that you will find in a united and strong community. Working with the Titans has been incredibly rewarding and being part of this story, helping to launch a new era for the Titans, is truly special.