How to select a marketing agency

Articles•May 23, 2023•3 Minutes

How to find the right agency for you

The thought of selecting a marketing agency that best fits with your organization may feel overwhelming at first. There are many agencies to choose from – all with different approaches, experiences, and price tags. 

Ultimately, you want to find a team that understands what you need, and is easy to work with. Here are a few tips to help make the process a bit easier and hopefully enjoyable.

 

Start with a conversation

When beginning any relationship, it’s important to make sure you are a good fit for each other before going all in. You will be able to determine how invested an agency is in your success based on the types of questions they ask you. In turn, you can gain insights into their approach to your specific challenge and the experience they will bring to the table. 

 

Be prepared to share

Be ready to provide specific goals and targets, challenges, timelines and budgets. Without this information, it will be difficult for any agency to come back with a viable approach and recommendations. (We equate it to asking an architect to design you a house without sharing elements of what you have in mind. You might be thinking of a classic Georgian and the architect is thinking contemporary; 2 storey vs. bungalow…. You get the picture.) If you don’t have those details yet figured out, be honest about that too. Many agencies can help define and set goals as part of the strategic planning process.

 

Collaboration is key

You feel a good connection with an agency but aren’t sure their recommended approach is the right one. Don’t hesitate to suggest working together to find an alternate plan. There are multiple paths you can take to get you to where you want to go. A good agency will know that and be open to finding the best course of action that works for your organization.

 

If you feel your organization is at the stage of needing an outside agency, shoot us a note. We’d be more than happy to sit down and have that initial conversation. Shoot us a note and we’ll get started!