Your brand embodies the heart of your organization.
It defines who you are, what you stand for, how your customers know you, and what they can expect when interacting with you. And it is amazing how many things your brand touches; everything within your business operations from Customer Service to Sales, Human Resources, R&D, Production, Administration, Purchasing, and of course Marketing.
Whether you’re launching a new brand or going through a rebranding exercise, the impact of this activity on your marketing materials, budget and timelines can be very significant.
The whole picture doesn’t become clear until you make a list of everything that will need to be developed or changed to reflect your new look. Even when you’ve done so, it still feels like you’re missing something.
To make this process a little easier, Studio Locale has developedthis checklistthat outlines the key brand and marketing materials you may need to create as you launch your (re)brand. It assists in planning and preparing for a new launch, making sure nothing slips through the cracks or sneaks up on you. Our clients have found it very helpful as a starting point and an excellent resource for future marketing considerations. You can use this checklist to help decide which tactics you need in each stage of brand development: awareness, consideration, preference, usage and advocacy.