Greentec

Brand experience extension and website 

Greentec

Service
Branding + Communications | Visual Identity | Digital Media + Marketing | Packaging | Marketing Materials
Work Completed
Branding | Brand Strategy | Blog | Content Strategy | Digital Strategy | Infographic | Materials Design | Social Media | Website

Greentec Inc is a Cambridge-based electronics recycler that has been offering solutions to their customers around the world for over 20 years. However, after that long in a changing industry, they were looking for a way to better stand out amongst their competitors, clearly communicate their product offering, and to showcase their innovative and collaborative nature.

As the leading electronics recycler in Ontario, Greentec looked to Studio Locale to reposition its brand as a global leader and to help to set the benchmark in the sector. After performing industry research, we were able to discover that the company’s strength lies in innovation, R+D, and customer service. 

Our focus was to better align Greentec as a recognizable brand in the industry for both the business and everyday consumer audiences.

Using Greentec’s existing brand aesthetic and colour palette as a starting point, Studio Locale looked to refresh their presence and impact through the use of more human-centric imagery and a bolder use of colour and graphical elements across the communications. A large component of Greentec’s business relies on user interaction through requests and communication with the Greentec team and so the new marketing materials place prominence on accessible prompts, calls to action and clarity of service offering.

Afterall, who doesn’t love working with a company that’s doing great things for its customers and the environment too?

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